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The Article

Election war rooms consider impact of blogs

Over at Conservative headquarters, workers tend to think of blogs in two categories.

Those by journalists, high-profile pundits and opposing parties are “an early-warning line for oncoming spin and possible attempts to poke holes in our policy plans,’’ said senior communications advisor Yaroslav Baran.

Those by the grassroots—seniors, students and others looking for a voice outside the mainstream media—serve as “a finger on the populist pulse to see what’s resonating out there.’‘

Baran says blogs are no substitute for polling, but are useful at helping determine which direction the buzz on a particular issue may be drifting.

Joel Johannesen
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