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Would you hire Fidel Castro to run your business?

image  What if the mass media at which you chose to spend your business’s scarce advertising dollars to advertise your inherently capitalist, free-market, citizen-owned business, seemingly worked against your interests and your customers’ interests as free, free-market-reliant, normal Canadian folks?  Would you do that?  Would you risk that possibility? 

Of course not, inasmuch as you’re not high on crack.  It would be an axiomatically self-defeating strategy which would cause you to be laughed at or fired or fail as a business leader.  In fact it would work against you as a free citizen, so it’s doubly dumb, and you just might be watching the CBC too much, which of course actually makes you dumber by the minute. 

Imagine if the place at which you advertised was seemingly dominated by a culture of, and certainly a reliance on, and possibly an possibly the wrong choice for your advertisingadvocacy of, left-wing “progressive” politics and socialism and constantly replayed Michael Moore “documentaries” on their 24-hour “news” channel?  Would you do that?

Of course not.  That would be preposterous.  You’re not engaged in politics, or at least certainly not self-defeating left-wing politics, you’re engaged in business and seek out the things that help boost your goals of profitability and success, and so you certainly wouldn’t support an outfit that relies on the political/economic model in exact opposition to your own business and personal interests.  You’re not a lousy corporate leader or a free citizen who seeks to promote socialism instead of freedom.  So that would just be incontrovertibly wacky.

And aside from the overtly left-wing “progressive” political/social/economic advocacy of the media at which you may possibly advertise, what kind of people would be drawn to those kinds of media outfits?  Does your market include the kind of brainless people who write things like “This is what you deserve!” and “The soldiers are nothing but common war criminals!” when they read (on that very media) about Canadian soldiers dieing while fighting for our country and our values of freedom and our way of life, in Afghanistan (and those comments are first screened by, and then approved by that national, state-owned media’s moderators)? 

Is that your market?  Are those your customers?  Is that really the best fit?

Seems to me your customers are dependent not on government, but on free markets and our capitalist system.  Your customers probably have jobs, pay taxes, and appreciate their freedom. 

imageAdvertising your firm on a growing complex of TV and radio and satellite stations and internet properties and more, which by the very nature of their “corporate”structure (note scare quotes and imagine massive personal eye-roll, indicating I’m not falling for the Orwellian, fascist language of the “progressives”) are 100% government-owned, “progressive” government-reliant, socialism-reliant, and which therefore work against everything you as a free citizen stand for;  image is rather odd.  Because of their very existence and what they advocate, they put that freedom, and that of your business and your family, and of course all of your customers, at some considerable risk.  Wouldn’t that make you about as dumb as a donkey, or another political animal like,say, a Soviet bear? 

Well yes, yes it would.  You’re not going to fall for that, or be made an unwitting cheerleader for that.  You know you have to be a real leader, and stand up for your principles.  And your advertising, and where you advertise, says a lot about you and your company’s principles.

I bring all this up simply because I got this advertising email from a conservative book seller outfit which actually includes some interesting items that feed right into my PUSH BACK campaign against the likes of the state-owned CBC and particularly those companies which choose to pay them tens or hundreds of thousands of shareholder dollars to advertise on them. 

Dear Fellow Conservative,

What if you discovered that the vet who takes care of your dog was Michael Vick? Would you think twice about bringing Fido back for his annual shots?

Or what if you discovered that your auto mechanic was a member of Greenpeace? Would you think twice about having him work on your SUV?

Of course you would. Just as, I hope, you would think twice about trusting your retirement savings to someone who secretly despised—or simply didn’t understand—the free-market capitalist system that makes profits and prosperity possible.

Yet that, believe it or not, is exactly the position millions of Americans are finding themselves in today—as they discover that Wall Street, far from being a stronghold of “rich Republicans” and “laissez-faire capitalists,” is actually dominated by liberal Democrats who support, overwhelmingly, the prosperity-wrecking big-government policies of Barack Obama and his merry band of neo-socialists.

Think I’m exaggerating? Consider the following facts and statistics:

• According to an analysis of Federal Election Commission records by the Center for Responsive Politics, the 2008 Obama campaign received $12.6 million from Wall Street “Securities and Investment” firms versus McCain’s $7.9 million

• The top three corporate employers of donors to Barack Obama, Joe Biden, and Rahm Emanuel were Goldman Sachs, Citigroup, and JPMorgan

• Employees of Lehman Brothers alone gave Obama $370,000, compared to about $117,000 to McCain. […]

Since 1998, the financial sector has given a total of $37.6 million to Obama, compared to $32.1 million to McCain. But Obama ran for his first national office only in 2004. So McCain got less from the financial industry in a decade that included two runs for president than Obama did in four years.

What’s this all about? Well, you see, the financial industry takes care of Democrats—and as we’ve seen in recent months, the Democrats take care of the financial industry. After all, it’s a lot easier to get rich by taking money from taxpayers than to do it by choosing consistently profitable investments for your clients.

Columnist and author Jonah Goldberg once wrote about the often misconstrued notion that businesses and the people who own and run them are automatically capitalists.  Not so. 

It helps show that business shouldn’t be seen as self-evidently capitalist, and may, in fact, be working in direct contradiction to your interests as free people who strive to ensure we can live in the free country our forefathers established for our benefit, and for us to fight to defend.

Joel Johannesen
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