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If the CBC is so “necessary”, why do they have to advertise?

Vancouver Sun CBC ad - March 2006

If the state-run CBC is so “necessary”, why do they have to advertise? 

Surely if it were a universal truth that they are so needed and necessary, people would already know about them by now —particularly in Vancouver where they have “phones” and things, such that communication between the proletariat masses is rather easy. Especially when compared to the days just prior to the CBC when we had to send smoke signals to each other to spread news about things.

And why (with a full third-page ad) in one of the most expensive newspapers in the nation, in one of the biggest urban centers in the nation—a center which is replete with privately-owned and operated and profitable news-gathering thingamajiggies?

Why would the state-run media advertise, other than to pull viewers away from the private-citizen-owned and run TV networks?

What kind of government would compete against its own citizens for profit?

Joel Johannesen
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