“Canada always does well,” says Simon Anholt, the London-based creator of the index. “Brand Canada seems to be a mirror image of the U.S. in most people’s minds. Canada is seen as a kind of not-America, and the more the ‘ugly American’ idea takes hold in global popular consciousness, the higher Canada’s image rises in comparison. It’s like a see-saw with a big fat fellow on one end and a cute little girl on the other.”
That’s from the delusional creator of the rock-solid scientific poll, Simon Anholt of a company called Anholt-GMI (a company I’ve absolutely never heard of and I was a stockbroker, and after looking them up they are within a bike-ride of where I live), who bills it as a new global index measuring how the “national brand” of various countries is seen at home and abroad.
They might want to start with their own brand before pretending to know anything about other brands but I’m no marketing wiz either.
But hey. Good on the media for reporting this vital news from this reliable source.
Now here’s the message, regardless of the source of the scientific factual data: We’re cute little girls. The Americans are (A) ugly and (B) big fat fellows. And of course (C) we’re better than them. Got it? OK. MoveOn to the next thing.
World loves us, we love us, too
poll: The ‘not-America’
PTBC was founded by Mr. Johannesen in 2000.
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