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Joel Johannesen
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Latest posts by Joel Johannesen (see all)

Ann Coulter

Investigate This!

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As of this past week, the Canada Revenue Agency...

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A recent report from Bloomberg News ranks Canada as...

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I voted for Rob Ford. Normally, I embrace the...

Good luck, America (you’ll need it)

And here I believed that Obamacare, chronic 8 percent...

P T B C

Joel Johannesen
Follow Joel
Latest posts by Joel Johannesen (see all)

Ann Coulter

Investigate This!

The Republicans are back in charge in the House...

Liberals Give ‘Til It Hurts (You)

Liberals never tire of discussing their own generosity, particularly...

Scrooge Was A Liberal

It’s the Christmas season, so godless liberals are citing...

Like a Condom, the First Amendment Can’t Always Protect You

First of all, I feel so much more confident...

Don’t Ask, Don’t Tell, Don’t Call Our Troops Homophobes

The Pentagon’s poll on “don’t ask, don’t tell” is...

Dennis Prager

America, Not Keith Ellison, Decides What Book A Congressman Takes His Oath On

Keith Ellison, D-Minn., the first Muslim elected to the...

Why I Smoke (Cigars)

There are few personal confessions more likely to alienate...

The Smugness Of The War’s Opponents

In this week’s New York Times Book Review, a...

Is A Gay Who Opposes Same-Sex Marriage A Hypocrite?

Why did a gay prostitute tell the media about...

Note To Angry Republicans: Stay Angry, But Vote Republican

One repeatedly hears that some conservatives and Republicans will...

Mike Adams

Kids Write Obama on Abortion; Obama Misplaces Them

I’m getting sick and tired of the Obama administration...

Stand For Life

A former student recently emailed that she was disappointed...

Fellowship in the Woodlands

Most of America's problems are cultural. Even our economic...

A Queer Need for Rejection

Whenever I write about the issue of First Amendment...

Left State University

William Irvine is a professor of philosophy at Wright...

Salim Mansur

Israel: Decades-old conflict not about to cease

Since 9/11, western powers have behaved more or less...

The better man lost the U.S. election

There will be scores of books written and words...

The puzzle in U.S. presidential elections

The role of the electoral college in American politics...

Bad egg about to roll out of White House

In less than two weeks, Americans will either elect...

Free speech distinguishes the West from the rest

In Crowds and Power, the late Elias Canetti, a...

William D. Gairdner

Canada’s Thought Police ~ Shame On Us!

Below is a story that appeared in the New...

Religion, Sex, and the City

At the recent McGill Conference, I was asked to...

A Fun Debate

This past weekend I participated in the annual Civitas...

Restoring A Pro-Family State

We see hints of it every day now. I...

From History to Harper and the “nation” situation

The commentary below is one citizen’s best effort to...

Barbara Kay

Why Quebec is banning the burka

Whether they admit it or not, virtually all Westerners...

I distrust Obama—but that doesn’t make me paranoid

Like many Canadians, I find American politics have a...

The cult of multisexualism: It’s not all good

Sex education in the schools isn’t new. As John...

Every week is Sex Week

Yale University is arguably the most prestigious institution of...

Male Studies: A proposed curriculum

The 93rd anniversary of the battle of Vimy Ridge,...

John Stossel

Are Americans Cheap?

The New York Times and Washington Post editorialize about...

Working Mothers Need The Free Market, Too

Last week, my “20/20” co-anchor, Elizabeth Vargas, returned from...

White Guilt Doesn’t Help Blacks

Complaints about racism dominate the media discussion of the...

Property Theft In America

Do you live in a blighted home in a...

Birdwatching, Government Style

Here’s a job that’s really for the birds: staring...

Paul Jackson

Suzuki playing gutter politics

I have likely never seen a more outrageous, mean-spirited...

Grit record terror-ible

The hypocrisy of our nation’s federal Liberals obviously knows...

Britain’s Blair takes tumble

Troubles open way for Tories LONDON—Prime Minister Tony Blair and...

Being ‘likable’ isn’t enough

This is what should frighten all of us about...

Disastrous prospect

The nation will spin into chaos if Dion becomes...

Ted Byfield

CBC’s attempt to mould us led to its decline

The CBC disclosed last week it wants to get...

Counter ‘revolution’ brewing in Quebec

English-speaking Canada was given further evidence last week that...

Shades of Tommy Douglas!

Alberta has basked in prosperity until Honest Ed came...

Story behind nation’s religious collapse

Church attendance in the U.S. is now double the...

All laws rely on some moral authority

Separation of church and state a bad idea I said...

David Warren

Robin Hoodism is on the rise

Once upon a time, and in some periodical publication...

Taking on the Reformation

One of the comforts, for a pundit out of...

The miserly Canadian

Canadians, as everyone should know, are tightwads. This is...

Rediscovering the meaning of Christmas

Christians, or at least the Catholic ones, are supposed...

A vocal truth

In addition to the convenient facts—news that fits effortlessly...

Michael Coren

Police politicization: Law breakers ignored while law-abiding protesters treated like criminals

Within the propaganda and tawdry political theatre that is...

Ideological narcissism: Chief’s hunger strike tough to swallow

While I have some sympathy for Irish republicanism, I...

Fashion over debate: Sonny days ahead if Justin Trudeau gets Liberal leadership nod

The world didn’t end recently, and it’s unlikely to...

Insulting fanatics: They’re the people who make up the legalization campaign

Last week on my television show, we interviewed Jodie...

Shrill backlash to men’s rights advocate

For more than two years I wrote a men’s...

Rory Leishman

SPECIAL: A Letter From Rory Leishman: a critic apologizes to him

Editor’s note:  This is the latest in an ongoing...

Media neglect sources of homegrown Islamist extremism

Following the arrest of three more Canadian citizens on...

Shameful neglect of the mentally ill

We Canadians like to think of ourselves as an...

A case study in poverty and corruption

Over the past 30 years, Angola has developed into...

Canada’s real poverty problem

The Conference Board of Canada ranks Canada’s record on...

Theo Caldwell

Canada’s FATCA Capitulation

As of this past week, the Canada Revenue Agency...

Canada’s Complicity in the US Surveillance State

In Canadian political debate, accusing one’s opponent of advocating...

Of course Canada is more business-friendly than the United States

A recent report from Bloomberg News ranks Canada as...

Toronto Mayor is Not a Victim

I voted for Rob Ford. Normally, I embrace the...

Good luck, America (you’ll need it)

And here I believed that Obamacare, chronic 8 percent...

P T B C

Joel Johannesen
Follow Joel
Latest posts by Joel Johannesen (see all)

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Saturday, January 11, 2025
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Companies associate with those who share their values, suit their brand? Like the CBC?

image  Headline: 
  “A FITTING IMAGE
  Companies sponsor athletes who share their values and suit their brand”
.

Go team!  We’re behind you!  We share your values!  You suit our brand!  …And that’s why we associate with and so support the CBC! (play that hilarious clip of screeching car tires).

The headline is about businesses associating with Olympic athletes and such, but it’s equally true of a lot of other things with which they associate themselves.  And it’s why, when Tiger Woods’ very liberal family and moral values came to our attention, companies who were associating with him didn’t waste any time publicly dissociating with him.  Woods didn’t actually “share their values”, nor did he “suit their brand”.  They wanted out.  For their own good. 

So it’s confusing to me that companies such as those I’ve listed in my Push Back list (also posted along the right side of this web site) advertise on — thereby sponsoring — the state-owned, socialism-reliant, taxpayer-funded, totally reliant on high and ever higher taxes, and it could be credibly argued, the anti-conservative, anti-capitalist CBC.  Or any clearly socialist outfit which relies on the continuation of, and what is inevitably the further advancement of, the socialist model for their very existence. 

Bank of Montreal?  Investors Group?  Tim Hortons?  I do understand groups like the University of Toronto and all those crown “corporations” (—wink!) advertising on and associating themselves with the CBC (as they do) because colleges teach and promote the same things as the CBC, and crown “corporations” all rely on the same economic model as the CBC being maintained.  But Vonage?  Shaw Cable?  General Motors?   Do these companies believe in socialism?  Does socialism “suit their brand”?  Really?  Is socialism and a government-owned, socialism-reliant media network the kind of “values” they want to be associated with?  Does socialism “suit their brand” —or ours? 

If so, good to know.  Their values aren’t mine.  (And let’s not be fooled: big businesses may very well not share your free-market capitalist values, so don’t be mislead or confused.) 

It’s a little counterintuitive to say the least.  Socialism is obviously the antithesis of capitalism and a free-market economy, and the state-owned, socialism-reliant CBC is the antithesis of capitalism and a free-market economy.  The CBC absolutely relies on the promotion of anti-capitalists like Michael Moore and his documentaries the CBC incessantly repeats, over and over, and the promotion of an anti-capitalist system writ large, to sustain them and their very existence.  So why would anybody want to be associated with that?  Whose values are those?  “A fitting image:  Companies sponsor athletes who share their values and suit their brand”  Well if the shoe fits…

It seems a little self-defeating to me, for a capitalism-reliant company who needs Canadians to have plenty of after-tax dollars and total freedom, to advertise on a socialism-reliant government media behemoth which constantly berates capitalism and conservatives and their free-market, freedom-oriented values and promotes socialists and other progressives.  It ultimately helps lead us to the demise of capitalism as we know it today.  And that doesn’t suit my own personal brand or that of my family, or even my country for that matter. 

(Commenting available at the J-Log version of this article)

Joel Johannesen
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