One of Canada’s few reasonably non-liberal newspapers, the National Post, reports that its readership is WAY up. And what’s really good for the future of conservatives in Canada is that it’s especially up among young people and female readers (they’re traditional liberal-lefties for some completely unknown, capricious reason—so maybe they’re coming around).
NATIONAL POST MONDAY-FRIDAY READERSHIP UP NEARLY 10%
Sept. 10, 2004Younger Readers, Female Readers and the Affluent Drive Largest Increase of the Five Daily Newspapers
Toronto, Ontario—According to independent figures released yesterday by Newspaper Audience Databank Inc. (NADbank), National Post’s Monday-Friday readership in Toronto increased by nearly 10% compared to the same period last year. For the six months ending June, 2004, National Post’s Toronto weekday readers numbered 194,000, vs. 176,700 for January-June, 2003.
During this same period, Saturday’s readership increased by almost 6.5% to 222,800.
Of significant interest is the unprecedented 45% increase in Monday-Friday readership of the highly desirable 18-34 year-old readers in the key Toronto market. Combined with the 18% increase in female readership and the increase of nearly 20% in readers with a household income of $75,000+, it becomes clear that National Post has been successful in attracting a growing number of younger, affluent, gender-balanced readers.
“I am delighted with the progress we’ve made. The National Post continues to attract a growing proportion of affluent readers, many of whom are female readers, new to the Post,” said Robert Attala, Publisher, National Post.
“Additionally, we posted an impressive 4% growth in exclusive readers, meaning people who choose the National Post as their only daily newspaper. This is another strong indication of our growing influence.”
The National Post was created by Conrad Black, a devout conservative, and his Hollinger Group. He sold it to CanWest Global, a known-to-be-liberal organization which was founded by a past Liberal Party politician/businessman, Izzy Asper. The new owners have kept many of the conservative-oriented columnists, but much of their news reporting has gradually become more typically liberal-left—more like all of the dozens of CanWest Global papers across Canada which all share their news feeds (through their own CanWest News Service) and reporting.
Among the National Post’s really good columnists are Elizabeth Nickson and Andrew Coyne. Unfortunately the paper is mostly unavailable online except to paid subscribers.
PTBC was founded by Mr. Johannesen in 2000.
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