The happy-face theme for the positive style of the Conservatives new marketing strategy appears to be this “Here for Canada” motto. This is meant to form a sort of dialectic with their other ads, the more negative ads which attack Liberal leader Michael Ignatieff’s past statements and actions; and questions his possible motives — mainly whether he’s back in Canada (i.e., “here”) for himself, or for you (answer: himself).
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You can view videos of the new ads at conservative.ca
Writer and Executive Editor for ProudToBeCanadian.ca.
PTBC was founded by Mr. Johannesen in 2000.
Contact Mr. Johannesen about this article using this form. Please refer to article's title.
PTBC was founded by Mr. Johannesen in 2000.
Contact Mr. Johannesen about this article using this form. Please refer to article's title.
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